Our Story

The Heads or Tails Towel Co. was born out of the ingenious vision of two friends hailing from the Pacific Northwest. These friends, avid lovers of quality and functionality, observed a common dilemma with traditional bath towels—almost all of them were a single color or pattern. Recognizing the lack of distinction between sides, and the ensuing difficulty for users to recall which had been used on their body versus their face, the duo set out to revolutionize the bath linen industry.


Driven by a commitment to both style and utility, they set off to create a towel that not only boasted an aesthetically pleasing design but also addressed the practical needs of users. The Heads or Tails Towel Co. partnered with esteemed manufacturers from the renowned textile region of Turkey. Leveraging the expertise of Turkish cotton artisans, they meticulously crafted a towel that stood out in both quality and innovation.

The result was the Heads or Tails Classic Towel—made from 100% Turkish cotton, renowned for its unparalleled softness and absorbency. What sets this towel apart is its use of alternate colors, ensuring users can effortlessly distinguish between sides. This thoughtful touch not only adds a dash of style to the bathroom but also introduces a level of functionality previously overlooked in the world of bath linens. Embodying the perfect blend of American ingenuity and Turkish craftsmanship, the Heads or Tails Towel Co. redefines the standards of both elegance and practicality.